In conjunction with the Chinese New Year, Attana Hotels & Resorts Sdn Bhd (formerly known as PNB Management Services Sdn Bhd) and its hotels, resorts and golf clubs organised Chinese New Year “Ho Chiak’ Lunch at Espira Kinrara, (formerly known as Kinrara Resort), Puchong on January 15, 2020.
The luncheon was attended by Encik Zulkifly Md Said, the Deputy Director General of the Ministry of Tourism. Arts and Culture, Malaysia (MOTAC) and Attana Hotels & Resorts Sdn Bhd Chief Operating Officer, Encik Ron Hasni Yusoff.
More than 120 guests were invited comprising the travel agents, clients, partners and media representatives attended the function.
According to the Chief Operating Officer of Attana Hotels & Resorts, Ron Hasni Yusoff, “The main purpose of this Chinese New Year “Ho Chiak” Lunch was to celebrate the travel agents, clients, partners and media friends who have always been supporting and loyal to Attana Hotels & Resorts. In conjunction with the auspicious year, we are taking this opportunity to share the new year joy with our guests and also to update them on the Attana Hotels & Resorts rebranding exercise. We also hope to strentghten the friendship with the guest that will lead to more positive relations that will certainly benefits all of us in the new future”.
“Year 2020 will be an exciting year for all of us at Attana Hotels and Resorts as we are looking forward to be part of the visit Malaysia year. And we are committed to work hand in hand with MOTAC, and looking forward to work with Mycebs and all the agent in order to realize our target”.
“We would like to share with all our partners our exciting journey as a new brand identity which heralds a new era of the company. The new identity of the Attana Hotels and Resorts formerly known as PNB Management Services Sdn Bhd aim to drive awareness in the market place and offer an exceptional experience where the tagline “Every stay, a crafted experience” resembles about how we are committed to deliver a unique experience for all of our guests”.
“We have form four unique logo, Attana being the Masterbrand, the meaning behind Attana is attentive, attention to details. It is a reflection of the brand aspiration to deliver crafted experience to our guest. Below the Masterbrand we have three subrand- which is Perdana, Espira and Villea”.
The rebranding will go way beyond and it is not a simple as changing The Hotel’s name and logo but the key point is to develop a new corporate identity and image to potential targeted client.