Attana Hotels & Resorts and UMW Empowers Conservation: Organises Coastal Clean-up and Mangrove Planting at Tanjung Tuan, Port Dickson

29 July 2023

Kuala Lumpur, 29 July 2023: As part of its SayangEarth initiative, Attana Hotels & Resorts Sdn Bhd (AHR) is honoured to collaborate with UMW Holdings Berhad (UMW) through the latter’s UMW Green Shoots (UGS) Initiative, to organise a beach clean-up and mangrove planting event that brought together dedicated staff members of both organisations.

Apart from cleaning up and beautifying designated areas of the Tanjung Tuan coastline, the objective of the event was to also raise awareness about the crucial role of mangrove ecosystems and actively contribute to their preservation.

Mangroves are vital coastal ecosystems that provide numerous ecological benefits. They provide habitats for various species, protect against erosion, carbon sequestration, safeguard the beaches from abrasion, sludge holders, and sediment traps carried by surface water flows, particularly in Port Dickson.

Port Dickson is a famous resort beach town located in the Port Dickson district, Negeri Sembilan. This picturesque location attracts both local and tourists seeking relaxation.

Recognising the significance of mangrove conservation, AHR and UMW organised the coastal clean-up and mangroves planting event that engaged staff members of both organisations, fostering a sense of environmental responsibility and empowering individuals to take action on preserving the environment.
“We witnessed a sense of unity and shared commitment to environmental stewardship, breaking down hierarchical barriers and working side by side to make a tangible difference.

This event not only contributed to mangrove conservation but also fostered a deeper understanding of the importance of environmental preservation among participants,” said Ron Hasni Yusoff, Chief Operating Officer, AHR.

“We are pleased to work with Attana Hotels & Resorts to further expand our mangrove restoration efforts in Tanjung Tuan, which had endured marine pollution in certain areas several years ago. Since the inception of the UMW Green Shoots Initiative, close to 22,000 mangroves have been planted in the area, including today’s contribution.

We are also thankful to the volunteers who have helped remove waste from the coastline, thus protecting marine and wildlife, while helping to beautify Tanjung Tuan,” said Zailani Ali, Group Chief Human Resources Officer of UMW. “Our aim is not just limited to contributing to the regreening of Malaysia but also to create strong sensitisation and awareness about the environment. While participation from all levels of society is welcomed, we believe environmental education and awareness amongst children and youths, especially, is imperative to generate a paradigm shift and to address the climate crisis in a more sustainable way,” he added

The event kicked-off with an informative session led by environmental experts from the Malaysian Nature Society (MNS), where participants gained valuable insights into the ecological value of mangroves and their role in mitigating climate change impacts, as well as the planting method and safety precautions. Volunteers received comprehensive knowledge about the native mangrove species in the region, enhancing their understanding of these unique coastal habitats.

A total of 100 volunteers contributed to the success of the event, including staff from both AHR and UMW.

Equipped with shovels, gloves, seedlings, and boots, the volunteers ventured into the designated coastal and mangrove areas under the guidance of UMW’s and MNS’s experienced team. Working together in teams, they dug holes and planted seedlings strategically to maximise impact. They had also undertaken the clearance of waste along the coastline. The collective effort resulted in the restoration and expansion of mangrove forests and pristine coastline, ensuring the long-term health of coastal ecosystems.
The event had a lasting impact beyond planting trees. Volunteers actively participated gaining first-hand experience and a deep understanding of the importance of mangrove ecosystems as well as the benefits of a clean coastline.

This knowledge can inspire sustainable practices and influence future behaviours, fostering environmental awareness among staff.

AHR and UMW appreciate the dedication and commitment of the staff volunteers who contributed to the success of the mangrove planting event. Their involvement demonstrates the power of collective action in environmental conservation. The organisation looks forward to continue engaging and empowering individuals to actively preserve our valuable natural resources.


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