Every stay, A crafted experience
1 October 2022
The refurbishment duration was affected due to the COVID-19 pandemic whereby construction had to stop operations a few times following changes of the Government SOPs from time to time.
According to Encik Ron Hasni Yusoff, Chief Operating Officer of Attana Hotels & Resort Sdn Bhd (“AHR”), AHR Group currently has three sub-brands under the mother brand, Attana.
The three sub-brands are (i) Perdana, (ii) Espira and (iii) Villea. The Perdana sub brand are used for (i) Perdana Kuala Lumpur City Centre (“PKLCC”) and (ii) Perdana Kota Bharu (‘PKB”). Espira sub-brand is used by Espira Kinrara (“EK”). Meanwhile, Villea sub-brand are used by (i) Villea Morib (“VM”) (ii) Villea Rompin Resort & Golf (“VRRG”) and (iii) Villea Port Dickson.
“The new VPD is the flagship of Villea brand with generosity on space and big-hearted about making everyone feel welcome, offering 101 guest rooms, lima (5) meeting rooms with 564sq.m of the largest room setting and 1 Grand Ballroom facing the sea that can accommodate. Our rooms offer combination of 1 Bedroom and 3 Bedrooms Terrace with most rooms are overlooking the pool or just few steps from the balcony”, he added.
“Other outlets include “di. Terrace” restaurant consisting of variety local dishes and a widespread of Local & Western Breakfast Buffet. “Splash” which offers a variety of food & beverages by the pool, “Kids Club” for the small kiddies’ activities, a Gymnasium for healthy lifestyle guest, Karaoke Room for those who like to sing and not to forget, “BBQ Pit” by the Sea with choices of assorted seafood & meat. VPD also has new feature which include the kids pool and water park and the BBQ huts by the sea with choices of menus.”
“All its six (6) hotels/resorts and two (2) golf clubs nationwide now have unveiled its new identity which includes the colour scheme, logo, uniform and website. The change echoes the transition of the group’s hotels under one cohesive identity, while creating meaningful connections at the core of the brand’s values."
“The decision to rebrand AHR Group was made after a detailed planning process taking into consideration the next level of performance, expansion, and positioning. The rebranding exercise is also in line with the long-term strategic plan of the overall master brand of PNB Real Estate and to reflect the hospitality business entity", added Ron Hasni.
The brand change started at surface level with a gradual series of cosmetic changes; new look, new logo, new fonts and fresh new colour palette to tie it all together. However, the real change runs deeper to create and maintain a meaningful connection for guests and team members together with local touch whilst maintaining the unique soul of each establishment through atmosphere, service and people.
The AHR Group offers a range of individual hotels as well as branded within its portfolio, and the repositioning ensures that all hotels are recognised under one entity. All individual hotels within the group have undergone an extensive branding transition to ensure clarity and consistency across the collection. This will include new look signage that will replace the old PNB Management Services Sdn Berhad (PMSSB) and individual logo that has been synonymous with our hotels & resorts for many years.
Individual hotel emblems have been re-imagined by taking inspiration from national flags, heritage and community to create a clear identity with a local connection.
“At AHR Group level, all properties have to undergo the five (5) phases of the total rebranding exercises which include (i) Brand Audit, (ii) Brand Promise (iii) Brand Communications, (iv) Internal & External Communications, (v) Post Audit and (vi) Sustaining. AHR Group currently has three sub-brands under the mother brand, Attana. The three sub-brands are (i) Perdana, (ii) Espira and (iii) Villea,” added Ron Hasni.
Besides these three sub-brands, AHR also manages two (2) golf clubs which are (i) Kota Seriemas Golf & Country Club (“KSGCC”) and (ii) VRRG, another golf club attached to it.
Attana sub-brands will be the new name for the collection of 6 hotels/resorts and 2 golf clubs across Peninsular Malaysia that has been influenced by the decision to clarify the collective brand identity under one umbrella. The company has been working tirelessly over the past 2 years to define their positioning in the hospitality industry moving forward despite the challenging time during COVID-19 pandemics.
“Alongside the new look and feel, the AHR Group is committed to investing in the current hotels’ portfolio and growing its presence in Peninsular Malaysia through selective opportunities. This announcement represents an ambitious and exciting change in direction for the group. We are retaining the solid foundations of AHR but modernising the look and feel of the collective brand identity. Most importantly, our changes include the commitment to growing a culture that has a meaningful connection both with its employees and guests. After such a challenging time for everyone, we are delighted to announce such a positive development for the company. The inspiration behind the new brand is based on the guiding light. Just as explorers have used the stars as a compass, our stars serve as a guiding light for our guests,” add Ron Hasni.
The new fresh and chic design, the up-scaled all-inclusive concept, the expanded facilities, and AHR experienced and motivated staff guarantees all guest’s high-quality service and pleasant holidays. AHR new fresh logo conceptualizes the symbol of the Moon in Malaysian Flag. The AHR team is proud of the magnificent result and is looking forward to welcoming its guests for an unforgettable staycation moment.
